Ivan Vitanov — Growth Marketer

About

Growth
marketer
at heart.

Professional Profile

Digital Marketer & CRM Specialist with proven experience managing complex marketing ecosystems across B2B and B2C companies.

I focus on turning marketing strategy into measurable execution, with strong expertise in AI-driven campaign workflows, performance marketing, and CRM automation.

I manage campaigns end-to-end — from setup and optimization to reporting and insights. I work closely with cross-functional teams to improve customer journeys, attract new customers, increase retention, and drive long-term growth.

What I Do

Services &
expertise.

I work across the full marketing stack — from paid acquisition and CRM architecture to creative direction and AI workflow integration.

Performance Marketing

End-to-end campaign management across paid search, social, and display. Built to convert, optimized to scale.

CRM Management

HubSpot, Pipedrive, and beyond. Full pipeline setup, automation flows, and customer journey mapping.

Marketing Strategy

From go-to-market planning to retention strategy — grounded in data, built for sustainable growth.

AI Integration

Embedding AI-driven automation into marketing operations to reduce friction and scale output intelligently.

Branding & Design

Building visual identities and campaign assets that communicate clearly, consistently, and with distinction across every touchpoint.

Analytics & Reporting

GA4, Looker Studio dashboards, and custom reporting that turns raw data into actionable decisions.

Workflow Management

Streamlining cross-team operations with the right tooling, documentation, and execution cadence.

Consulting & Advising

One-on-one consulting for founders, teams, and individuals looking for clarity on growth strategy, marketing tooling, or go-to-market direction.

Toolkit

Skills & tools.

CRM & Automation

Marketing Technology

HubSpotPipedrive ZapierApolloMailchimp SemrushMakeDuvo

Analytics & Ads

Data & Performance

GA4Looker Studio Meta Business Manager LinkedIn Campaign Manager Google Ad Manager

Design & Web

Creative Tooling

Adobe PhotoshopAdobe Illustrator FigmaCanva FramerShopifyHTML/CSS

Project Management

Workflow & Collaboration

AsanaJiraSlack MiroConfluenceGoogle WorkspaceMS Office

AI Tools

Agentic & Generative AI

ClaudeChatGPT Gemini ProPerplexity ElevenLabsMidjourney

Communication

Languages

English — Proficient Czech — Proficient

Let's build great-to-market.

Growthmarketerat heart.

Services &expertise.

Skills & tools.

Let's build
great-to-market.

Growth
marketer
at heart.

Services &
expertise.